Ray Ban – Since 1937 Optika Prizma Skopje

EssilorLuxottica’s unique vision, inventiveness and expert craftsmanship have helped eyewear become a category of its own over the past few decades. Evolving from a necessary medical device that improves vision to a desirable fashion accessory, frames have now gained standing among consumers for enabling self-expression and enhancing self-confidence.

The Group offers exclusive eyewear based on highly skilled artistry and creativity through an unparalleled portfolio including Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear, Arnette, Alain Mikli, Costa, Bliz, Native Eyewear and Bolon. Prestigious licensed brands are also part of the EssilorLuxottica family, including Giorgio Armani, Brunello Cucinelli, Burberry, Chanel, Coach, Dolce&Gabbana, Ferrari, Jimmy Choo, Michael Kors, Moncler, Prada, Ralph Lauren, Swarovski, Tiffany & Co., Tory Burch and Versace.

Driven by a continuous pursuit of excellence down to the smallest detail combined with its ongoing investments in R&D, new technologies, equipment, materials and processes, EssilorLuxottica has earned a reputation as a product and brand trailblazer for iconic global eyewear.

Taking a step forward in its vertical integration strategy, in 2022 the Group also acquired Giorgio Fedon & Figli S.p.A., leading company in the production and distribution of spectacle cases as well as luxury, handcrafted and customized eyewear accessories.

ike other luxury brands, has been a notable target for retail counterfeiters. The advertisement of Ray-Bans for unrealistically low prices has been consistently linked to fraudulent websites peddling counterfeit products. Studies have shown that one of every four ads for discounted luxury products on Facebook links users to such sites.[23] Ray-Bans are often involved in international seizures of counterfeit designer goods. For one example, in 2016, law enforcement in Thailand seized an alleged import of hundreds of thousands of counterfeit sunglasses including Ray-Bans and Oakleys (also owned by Luxottica Group). Counterfeiters were said to have applied tags and stickers to the fakes to deceive consumers about their authenticity.[24]

Luxottica has taken measures to thwart the trade of counterfeit products, such as converting the India website from a reference site to functional e-commerce platform, and pursuing legal action against online retailers that market fake Ray-Ban products.[25] In 2016, Luxottica introduced a “Minimum Advertised Price (MAP)” policy for in contracts with their wholesale customers. While the policy does not name a specific minimum price point, it forbids the advertisement of products at extreme discounts, as well as any advertising that could otherwise devalue the products.[26]

Merger of Essilor and Luxottica
In January 2017, Essilor and Luxottica announced the merger of their activities. After having received the necessary authorizations from the competition authorities of the United States, the European Union, Brazil, Canada and China, EssilorLuxottica was created on 1 October 2018.[5] On a technical level, Essilor acquired Luxottica, though Luxottica founder and executive chairman Leonardo Del Vecchio became co-leader of the new conglomerate, which would change its name to contain both companies. Luxottica proceeded to delist its American depositary receipts from the New York Stock Exchange upon announcement of the merger.[6][7][8][9][10]

Del Vecchio’s holding company, Delfin, then held 62.42% of Luxottica, a share that it contributed to EssilorLuxotica. Delfin also became a plurality shareholder of the new group with 38.9% of the capital.[11]

This merger gives birth to a giant of the optical industry, generating a turnover of more than €16 billion and a market capitalization of €57 billion.[12] The merger did not occur without controversy from anti-trust researchers, however, and Turkish authorities, accusing the company of not fulfilling anti-trust obligations it had agreed to during the merger, fined EssilorLuxottica €17 million in late August 2023.[13][14]

Ray-Ban – Стил безвременски, автентичнтичност и ослободеност се основните вредности на Ray-Ban, еден од лидерите во производството на очила за сонце и омилен бренд на веќе неколку генерации. Уште од своето деби во 1937 година. со иконски дизајн за авијација специјално направен за Воените сили на САД до ден-денес, Реј-Бан успева да го одржи својот уникатен културен и стилски идентитет. Денес, Реј-Бан е симбол на секојдневен, секојдневен животен стил, омилен бренд на многу луѓе, starsвезди и јавни личности ширум светот.

Vertical integration and acquisitions
Convinced of the need for vertical integration, he acquired Scarrone in 1974, a distribution company.[17] In 1981, the company set up its first international subsidiary, in Germany, the first in a rapid period of international expansion.[17] The first of many licensing deals with a designer was struck with Giorgio Armani in 1988.[19]

The company listed in New York in 1990,[20] and in Milan in December 2000,[21] joining the MIB-30 (now FTSE MIB) index in September 2003.[22] The listing raised money for the company and allowed it to use its shares to acquire other brands, starting with Italian brand Vogue Eyewear in 1990, Persol and LensCrafters in 1995, Ray-Ban from Bausch & Lomb in 1999 and Sunglass Hut in 2001.[17] Luxottica later increased its presence in the retail sector by acquiring Sydney-based OPSM in 2003, Pearle Vision and Cole National in 2004.[23]

Luxottica acquired Oakley in November 2007 for US$2.1 billion. Oakley had tried to dispute their prices because of Luxottica’s large marketshare, and Luxottica responded by dropping Oakley from their stores, causing their stock price to drop, followed by Luxottica’s hostile take over of the company.[24]

In August 2011, Luxottica acquired Erroca for €20 million.[25] In March 2014, it was announced that Luxottica would partner with Google on the development of Google Glass and its integration into Luxottica’s eyewear.[26]

Reorganization and merger with Essilor
On 1 September 2014, a new organizational structure was announced, composed of two co-CEOs, one focusing on market development and the other overseeing corporate functions. After the exit of former CEO Andrea Guerra, Enrico Cavatorta was appointed CEO of Corporate Function and Interim CEO of Market (until new and permanent appointment to this role).[27][28][29] Cavatorta left the company 40 days after being appointed CEO. In 2016, it was reported that Luxottica had lost its third chief executive in a year and a half, as Cavatora’s replacement, Adil Mehboob-Khan stepped down one year after he gained the position.[30] Upon the departure of Mehboob-Khan, Del Vecchio reclaimed executive powers and became much more active in the company.[31]

In January 2017, the company agreed to a merger with Essilor.[32] The deal also offered a succession plan for Leonardo Del Vecchio, the company’s founder.[33] Shortly before the merger completed, reporter Sam Knight wrote in The Guardian, “in seven centuries of spectacles, there has never been anything like it. The new entity will be worth around $50bn (£37bn), sell close to a billion pairs of lenses and frames every year, and have a workforce of more than 140,000 people.”[34] On 1 October 2018 the new holding company EssilorLuxottica was founded, resulting in combined market capitalization of approximately €46.3 billion as of the date of the merger announcement.[35]